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“Entering
the Russian market is part of the global strategy for the
Belgian companies. The role of AWEX-UWE is to help them
diversify their outlets and stretch it beyond the European
Community to the new market, which is not easy on the one
hand, but on the other hand presents a great challenge &
untapped potential…the fact that 90% of the participants
of the Belgian Pavilion are thinking about returning to
Ingredients Russia 2006 proves that the show was a great
success for them. AWEX-UWE has been present in various markets
including US, China Brazil and Japan for many years and
Russia is now the next step in their business strategy”.
Mr.
Philippe Ferrant, AWEX-UWE
“This
show is absolutely necessary. It is a meeting place for
professionals where they can exchange experience, new ideas
and concepts. It is a birthplace for the new season’s
plans and innovative projects. It is a communication centre
for people who share the same goal – creating tasty
and nutritious foods for the people of Russia”.
Leonid
V. Raev, General Director of Milorada Ltd
“The
exhibition creates an opportunity to present the company's
strategy to become a solution provider to the food &
beverage industry, to emphasise the focus on texturising
technology, to communicate the extension of the product
line to pectin, lecithin, soy and refined oils on
the Russian market and to emphasise their focus on sweetness
solutions. Cargill has a very clear intention to communicate
the product line responsibilities including polyols, dextrose,
trehalose, and isomaltulose there. Returning to Ingredients
Russia 2006 as a specialist event is a continuation of Cargill's
strategy in this challenging & buoyant market."
Lenny
Van Vossen – Marketing, Cargill Europe
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